C-SC marketing team earns gold, silver awards in higher education competitions

CANTON, Mo. — Culver-Stockton College marketing efforts have earned top honors in multiple categories from two higher education marketing competitions: Collegiate Advertising Awards and Educational Advertising Awards.

C-SC submitted entries to Collegiate Advertising Awards and was awarded the gold award in the recruitment category for their “Junior Fidget Mailer” and a silver award in the Student Viewbook-Printed category for their “Boldness Begins Here” piece. For both categories, C-SC competed in the group representing colleges or universities with 1,000 students or less.

Entries were judged by a panel of design and higher education marketing professionals; content is scored on creativity, layout/design, typography, production, quality and overall effectiveness. A full list of winners is available at www.collegiateadawards.com/winners.

The 38th annual Educational Advertising Awards announced winners this week, which included a silver award for Culver-Stockton College. Their piece “Junior Fidget Mailer” competed in the direct mail category and was one of 271 silver awards presented.

The EDU Awards are the largest advertising awards in the country and included more than 2,000 entries this year. Judges comprised a national panel of higher education marketers, advertising creative directors, and marketing and advertising professionals. A complete list of winners can be found at https://educationaladvertisingawards.com/winners-list-2023/.

Both award-winning pieces were designed for college admission and recruitment purposes.

In a press release, Alyssa Hummel, director of communications and marketing, said, “We work very closely with the admissions office, and it is our goal for the tangible pieces to represent the hands-on learning experience that takes place every day at Culver-Stockton College. We are incredibly proud of these awards because they represent a team approach to marketing collateral that is created in-house.”

The marketing team at C-SC is led by Hummel, with creative design provided by senior multimedia designer Cheyenne Blackorby and graphic designer Jayla Heindselman. Kim Gaither, vice president of enrollment management, oversees the staff.