Daily Dirt: Welcome, Cracker Jill … your time has come

I have to think Frito-Lay has hit a big-time home run with this concept, no pun intended … Welcome to Vol. 256 of The Daily Dirt and today’s three thoughts.

1. There’s a new snack that’s in the process of hitting the market, designed to honor women in sports.

Ladies and gentlemen, we give you Cracker Jill, compliments of Frito-Lay.

“(Frito-Lay) announced that Cracker Jack will be joined by none other than ‘Cracker Jill’ — his female counterpart in all things caramel-coated crunch,” writes Audra Heinrichs of jezebel.com. “Available now in ballparks across the country, special edition Cracker Jack bags spotlight five different Cracker Jill versions of varying — yet ambiguous — racial identities. Each bag’s ‘Jill’ is outfitted in traditionally feminized sailor suits and posed a la Rosie the Riveter. At long last, #representation.”

Tina Mahal, vice president of marketing for Frito-Lay North America, said her company is “constantly inspired” by women “who are making history by breaking the mold”.

“We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks,” Mahal said.

Frito-Lay also released a music video that features Normani singing a remixed rendition of “Take Me Out To The Ball Game” that provides us with updated lyrics, such as:  “Buy me some peanuts and Cracker Jill/no one can stop you if you have the will” and “So let’s root, root, root for a girl’s dream/we’re adding our face to the game.”

By the way, I’ve heard this Normani effort — and it’s great.

It truly is a new ball game.

PUBLISHER’S NOTE: Yes, before some smartass asks, Cracker Jill has nuts. JRG

2. I had this sent to me from a friend: 

“If you don’t cut the cake in pieces and just eat the whole cake, then you only had one piece.”

Makes sense to me.

3. Here’s the most updated information I can find on who the new James Bond may be when the next 007 film is released, which looks like sometime in 2025.

At the moment, the reshuffled favorites’ list looks something like this:

1. Henry Cavill: Cavill reportedly missed out on the role of 007 back in 2008, but it didn’t stop him from becoming a huge success in Hollywood and landing the role of Superman. He also appears to be in the age bracket 007 execs are seeking. Cavill is 38. (More about the age thing in a minute …)

2. Tom Hardy: I could see this happening, but a recent report suggests the 43-year-old Hardy may be too old. What? British reports indicate the new Bond “will be in his mid-30s”.

3. Idris Elba: He’s still my personal hope, but if the age report carries any weight, Elba, 49, would be on the outside looking in.

4. LaShana Lynch: Sure, it’s a longshot that a female becomes the new 007 … but remember, she had an integral role in the most recent Bond film. 

5. Rege-Jean Page: A relative newcomer in the conversation, Page unexpectedly left his role on the Netflix hit “Bridgerton,” further fueling rumors he might become the new face of the Bond dynasty.

Steve Thought O’ The Day — Steve wants James Bond developers to know he is available to be the new 007. “If ever anyone possessed a license to thrill, it’s me,” Steve reportedly said.

Steve Eighinger writes daily for Muddy River News. The only Bond Steve will ever be a part of is Gold Bond.