What I would’ve rather done with $1,700


So the company that just shelled out nearly a billion dollars for a bunch of local TV stations happily cashed our check yesterday. If you need the money, you need the money, right?

I would’ve rather paid one of our homegrown stringers to deliver local stories.

I would’ve rather purchased some new equipment to better gather local content.

I would’ve rather given it to a journalism foundation or a charity.

But Muddy River News will still do all of those things. The $1,700 we spent for accidentally posting WGEM’s photo for less than 24 hours (an unlabeled photo that we didn’t know was theirs) won’t stop us from our mission.

We all know what David did to Goliath. This is the 2021 version.

And public sentiment? I’m just going to post what was in the public domain. This doesn’t count the HUNDREDS of supportive calls, text, chats and messages we received from people. From people who I know, don’t know and even people who I have been on opposite sides on numerous other issues.

And if you want to support us in another way, you can do so here:


You don’t have to, of course. We don’t have subscriptions. But if you feel so inclined, you certainly can. Or if you have a business, give us a call and we’ll help you get your message out. We are building a strong stable of local advertisers.

Bottom line: Nobody likes a bully who has had the privilege of holding a government-issued broadcast license for decades. Nobody.

If this was a fight, they might not have won a round.

If Cassius Clay would’ve beaten Sonny Liston…oh wait, he did and became Muhammad Ali.

If this was a Little League game, it would’ve been called in the third inning.

Some of public support is listed below:

When you’ve lost Facebook Nation...
Sounds like I need to go have a few drinks in Hannibal at this wonderful woman’s establishment.
Small business owners stick together.
WGEM gets a little support.
The Twitterverse was no kinder to our no-longer-locally-owned TV station.
And just more general love. We are humbled.

Thank you. Might end up being the best $1,700 our company will ever spend.

J. Robert Gough is the Publisher/General Manager of Muddy River News.

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